TODAY technology has shown a fairly rapid development in everyday life. The development of technology is quite rapid, encouraging digital transformation in people’s lives. The existence of digital transformation, making everything that could originally be done manually, must now turn to the use of digital technology so that the process of working on something can be done faster than manually. The rapid development of digital transformation in the era of digitalization as it is today, makes all parties have to adapt and adjust to this situation, not least in the business world.
This is certainly done so that business owners can run their business in tandem with technological developments so as to support the development of their business in the future by adopting technological sophistication in their business.
One of the technological advances that can be utilized by business owners is the internet. Basically, the internet has shown a positive development in recent years. The Internet has some sophistication so that it is able to convey information quickly.
Things like this can certainly be used by business owners to do e-commerce. In the concept of e-commerce, the seller and the buyer do not meet directly, but the meeting of the two parties is bridged by a website where both parties can make transactions. From this statement, We can know that the website is a very important thing for entrepreneurs who do product marketing through e-commerce.
Through the website, sellers can communicate with buyers indirectly where sellers can post information about products or services offered. Previous research conducted by Wilson and Keni (2018) in the e-commerce industry, showed that website design quality and service quality have a positive and significant effect on consumer satisfaction and repurchase intentions, either directly or indirectly.
Basically, web design quality and service quality are two main variables that can affect customer repurchase intentions towards a company, especially e-commerce (Chou, 2014; Zhou et al., 2009). The better the quality of the design on the website of an e-commerce business, the more likely consumers to make a purchase back on the page (Zhou et al., 2009).
Therefore, to deepen the understanding of web design quality in more depth, understand the importance of web design quality in trade in the digital era at this time, and to add insight about the approach that must be done when designing a website, the PKM team from the Faculty of Economics and business, Tarumanagara University took the initiative to cooperate with PT Logam Nusantara, in order to create comfort and convenience for buyers when opening the website of their company.
This activity was carried out on September 29, 2023. The academic team of the Faculty of Economics and business of Tarumanegara University was represented by Mr. Tommy. The participants of the are the owners of Pt Logam Nusantara Perkasa, and employees of the company.
This activity is nothing but an activity to provide reasoning or exposure to owners and workers in PT Logam Nusantara Perkasa. The activity raised a special topic on “the importance of Web Design Quality in Commerce in today’s Digital Era”. The selection of this topic is due to the large number of workers who do not understand how to build a good website to market products, so that with this understanding, it is expected to increase the interest of target consumers in the products they sell in their stores.
The following is the documentation related to the extension activities that have been carried out:
Figure 1.
Counseling activities at Pt Logam Nusantara Perkasa
Figure 1 shows the implementation of counseling activities that have been carried out on September 29, 2023 to all participants involved. The materials presented to all participants involved in these activities include: understanding web design quality, exposure to examples of good website display quality, factors that influence when designing a website, mobile first approach in building websites, and general material about the development of internet users in Indonesia.
While the important point to be achieved in the implementation of this activity is to apply the basic concept of making the right website in designing a quality and attractive website. Exposure activities that have been carried out lasted for approximately 45 minutes.
Of course, this activity saves some benefits to owners and employees in PT Logam Nusantara Perkasa which is very useful for their further business development in the future. First, the exposure of the number of internet users in Indonesia in recent years, of course, can add knowledge and insight related to the internet to all parties involved so that they are expected to continue to take advantage of the sophistication of the internet in their business.
Second, they can understand related to the category of website design quality owned by their company today and the factors that affect the quality of website design, after being shown and explained about the appearance of good and bad website design in this extension.
The third benefit that will be obtained by the participants involved is, they can know the right steps to design a quality website by considering several factors that have been described in this extension.
Basically, this counseling activity conveys basic knowledge about one aspect of the quality of online consumer services, in the midst of technological developments in Indonesia. In the future, all participants involved in this extension are expected to be able to implement quality website creation by following the mobile first approach so as to create satisfaction for their loyal customers.
After that, the company is also expected to be able to evaluate the performance of its website periodically and make comprehensive improvements to the factors that become deficiencies in website design that has been designed by the company before.
Overall, through this activity, it is hoped that the companies involved can optimize better services to their loyal consumers online through quality websites by utilizing and adopting internet sophistication consistently after following this extension, so as to increase customer satisfaction and support their business expansion process.